Learned On Women | Marketing to Women

Whether marketing to women has been on your mind for a while, or you are just dipping your toe in these waters now, I can help. My name is Andrea Learned, and, as the Founder and Chief of New Perspectives here, my goal is to open your eyes to this dynamic and powerful market in unexpected ways - and to connect the dots you never saw coming.

For starters, you'll get my six+ years of women's market expertise and my guidance on the gender stereotypes to avoid. In addition to the research I did as co-author of Don't Think Pink (AMACOM, 2004), I continue to gather the findings, study the ad campaigns, monitor the media coverage, and interview the key players in the industry (in my blog and other writing) - all so you don't have to.

If you need help presenting the marketing to women case internally, call me (802-658-8319). If you are looking for a speaker to shake things up and get your perhaps more traditionally male-dominated industry motivated to pursue the women's market, I'm your gal. My finger is on the pulse of the latest attitudes and behaviors of women.

I am your on-call women's market litmus tester, a firestarter for your internal case presentation, and an energetic speaker with a fresh perspective and accessible delivery. Please email or give me a call to learn more: 802-658-8319.

Andrea Learned