I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >

There’s been quite a lot of discussion about Dove’s Men+Care Super Bowl ad, and rightly so.  But, (for the love of…) don’t let their success lead you to the extremes of “me-too” and “we’ve got to get in on this marketing to men thing.”… Read on >

If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels.  Long considered a pioneer and best practice example in the field of marketing to women, specifically, this chain is now a mass market … Read on >

I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share.  To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry.  … Read on >

Since about 2001, this marketing to women path I’ve been on has been an interesting ride.  Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior.  If I think about my background and … Read on >

Raise your hands.  Who finds the image of a dominatrix sexy?  Who might aspire to Levi Johnston’s sex life?  And, who in the world is most likely to care about “Greg Brady’s” reality show or his much too graphic displays and intimate discussions with his “super-hot” young wife (egads – … Read on >

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >

Bad examples are often the best teachers.  Beds specifically designed for men, and all the stereotypes and cliches that implies, may serve just such a purpose.  To me, this bizarre new trend in “marketing to men” wins the worst case gender-focused prize of the year (so far).  The story and … Read on >

I was just going to sign off for the day when I came across a post on an Arizona college newspaper’s site that compelled me to get my thoughts down. “Trucks destroy the idea of manhood” by Jason Hagerty brings up a few points I’ve tried to make myself … Read on >

A Brandweek story on the revamped marketing effort of Campbell’s Chunky Soup is a great follow up to my recent post about Blue Nile.  The soup category is one that, like engagement rings, represents a gender split when it comes to defining the core customer.  In the case … Read on >