[caption id="" align="aligncenter" width="400" caption="Be Transparently Green for Sustainability's Sake"][/caption]

It is not often that I come across such a straightforward example of an organization’s marketing to women thought process.  And, when that case study can be used to provide insight for  better reaching sustainability-minded consumers, … Read on >

I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >

A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement.  Because of that, many brands (but … Read on >

Need an example of values-based buying appeal?  Then, think about that which goes above, beyond and around price, and truly resonates with the lifestyle and core beliefs of your customers.  The comparison is akin to how simple facts and figures (such as price) are made more resonant through storytelling (an … Read on >

I’m just back from a hopeful and exciting conference on homebuilding and how to create vibrant community, and am gathering my thoughts to share in a future post. In the meantime, I wanted to make sure you all saw this MediaPost commentary by Hugh Hough of … Read on >

1) The Fortune 50 aren’t so good about their online environmental reporting, and it’s apparently a question of that thing that is so important for reaching women: transparency. A recent Greenbiz article cited research by Brigham Young University and KDPaine and Partners that points to an … Read on >

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >